Per Allure magazine, to Scott Schuman, conformity is the ultimate enemy of style.  “If I see one more girl wearing cutoff denim shorts with a white tee with her bra hanging out and black boots,” he says, not finishing the threat.  Status bags, he says, “are really big turnoff to me.”  Uniform hair makes him queasy, too.  Indeed, Schuman is interested in the part of fashion that is NOT about chasing trends.  “It’s rarely about what designer brand it is or how much it costs,” he says.

Local ATL Fashion Blogger Chamese Bennett - stylefidelity.blogspot.com

The Sartorialist (Scott Schuman) (thesartorialist.blogspot.com) is a photographer who has been going around the world snapping pictures of street fashion for 11 years now.  He has a keen eye for style originality and has modified the ideas of designers, editors, and regular people around the world.  fem-fATL definitely supports people who are original and their own person, inside and out… through their clothing expressions.  Fashion candy for his eye and his camera include “the turn of the cuff, the rip of the jeans, the unexpected mix of pattern and color, or even just posture and attitude that somehow add up to great personal style.”  Schuman proves through his photography that great fashion can be found everywhere and anywhere, and there is no formula needed.

HOW TO CATCH THE SARTORIALIST CAMERA:

1)  ACCESSORIZE

Turquoise Necklace adding a pop of color to a LBD

You can easily change the attitude of an outfit by accessorizing with jewelry, hats, scarves, glasses, sunglasses.  Your hair and make-up are also go-to accessories that certainly effect your overall appeal. (For great accessorizing tips: contact urbansocialite@fem-fatl.com)

2)  PERSONALIZE

urbanSocialite personalizing a tank with other classic pieces

Following trends is easy, but finding a way to take a trendy piece and making it your own is how you define your style.  Schuman says its not about the price or the branding that makes an outfit stand out, it’s how you put something together.  Make articles of clothing work for YOU and and your body, without having your outfit look like a costume.

3)  DO SOMETHING A LITTLE SURPRISING

Futurista adding a surprise element with gloves and shades

Throw in an element of clothing that changes the overall look, like a futuristic shoe with a simple LBD or a thrift store jean jacket with cut off sleeves and a floral summer dress.