What time is it??? Its NOOKA time

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What time is it??? Its NOOKA time

By UrbanSocialite ⋅ September 9, 2009 ⋅

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Nooka watches are the new BLACK.

The perfect item to add to a white tee, or an all black outfit, is a pop of color or an abstract design on your wrist. In need of a watch, My friend Pro put me onto Nooka, and I’ve been obsessed with them ever since. In case you didnt know, Nooka is the product and brain child of Matthew Waldman. Matthew wanted to design a watch that “presented a more intuitive way to view time“. He uses an abstract concept to do so. If you look at the Nooka’s you don’t see numbers, you see a universal visual language.

Kanye feat. in Complex Mag wearing the ZUB ZENH FR 20 Nooka in Red

Whats even more dope about Nooka is that the designs incorporate trends in fashion and science. Nooka is described as “a concept, a method, a mindstyle.“ Celebs with awesome style, such as Kanye West, are fans of the watches. Nooka is also known for its watch collaborations with other labels and brands. Some of the awesome collabs include collabs with Bleed, kidrobot, Supremebeing, Undrcrwn, HellzBellz, and most recently Spongebob (there are 3 designs of the Spongebob collab, they are soooo sick!!!). Nooka is not only hot in the US, the word is spreading across the seas. H5, a new concept store in Malaysia known for its inspiration of urbanism, pop art, and street designs, has been attracting a ton of attention with the selling of the brightly colored Nooka’s. Check out Matthews blog, nookastyle.blogspot.com, for updates of Nooka.

Here are my top Nooka favs:

: Bright yellow Sponge Bob Nooka just released In honor of Sponge-Bob’s 10th year anniversary.

: 2nd Spongebob Nooka released for Spongebob’s 10 yr anniversary.

: Colorful camouflage Spongebob Nooka, the 3rd edition of collab just released

: MY TOP FAV. The Hyper-Space model – The bold geometric designs are inspired by the simplistic shape of a triangle.

: The HOT Nooka Zub ZenH, available in Fire Engine Red. This goes perfect with a tee.

: The Nooka and Supremebeing collab. Only 200 availiable worldwide!

: Nookas collab with UNDRCRWN. Only 200 availiable.

: Its fem-fATL pink! Hot & printed with a three-dimensional graphic design.

: the Zon reads much like an hourglass, with each block marking a single minute in time, while also offering a numeric digital read. The Zon takes the digital watch concept into an entirely new realm.